BBC
12 companies hit with a Google manual penalty
Just in case you're ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade you otherwise.
BBC Food website closure: what have we lost and who stands to benefit?
Today it was announced that the BBC Food recipe website is to close, or at least mothballed in some way. It contains ... read more
Google Testing “Not Mobile-Friendly” Icons
The tech giant is testing the new icons in its mobile search results.
Online PR: Should You Pitch or Ignore These 6 HARO Personas?
HARO can be a great way to get coverage and links for your website – but it can also be a huge waste time with no results if you approach it in the wrong way.
Google ‘Forgets’ Publisher Articles as EU Takedowns Begin
Following Europe's 'right to be forgotten' ruling in May, Google has begun taking down search results. Some publishers have already been affected, including the BBC and The Guardian.
10 Huge Online PR Mistakes You Must Avoid
Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people? Is it focused? Is it structured properly? These are just 4 of 10 avoidable online public relations mistakes.
10 Online PR Lessons From the Huge Success of Phonebloks
How do you turn an idea, an explainer video, and small budget into 17 million YouTube views, thousands of quality links, 900,000 registered supporters, and coverage in leading media just eight weeks later? Here's how Phonebloks did just that.
Google Palestine: Is Google Taking Sides?
Google says it's merely following the lead of the United Nations and other organizations. The Palestinian National Authority is praising Google's decision, while Israel states Google's move is causing more harm than good in the geopolitical battle.
10 Ways to Increase the Odds of Getting Editorial Links
Editorial links, just like editorial coverage can't be guaranteed. However, follow these suggestions and you'll maximize your chances of success.
Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better
A BBC report claims Facebook ads are a waste of money for marketers, while other reports take a major Facebook advertiser out of context in another swipe at the social network. How did BBC get it so wrong and what does this mean to marketers?
