Bid Management Tools
ClickZ Buyers Guide | Bid management platform review: Kenshoo
With more than $90 billion spent on paid search in 2017, bid management platforms play a vital role in deriving maximum value from a brand's digital media budget. In this article, we take a look at Kenshoo, a leading bid management tool profiled in the new Buyers Guide from our sister site, ClickZ.
ClickZ Buyers Guide | Bid management platform review: Acquisio
With more than $90 billion spent on paid search in 2017, bid management platforms play a vital role in deriving maximum value from a brand's digital media budget. In this article, we take a look at one of the leading platforms profiled in the new ClickZ buyers guide: Acquisio.
Google Reveals Android App for On-the-Go Campaign Management
Google launches an AdWords app for Android that is now available in the Play store.
Bing Ads Improves Speed, Bidding, and Targeting
A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform.
DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite
The Google subsidiary says it has added adaptive Shopping campaigns, bid optimization for Shopping campaigns, and purchase detail reports to make reporting and optimization easier.
10 Reasons to Hire a PPC Management Expert
PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every facet of your account, looking for areas to improve leads and sales. Here's why you should hire one.
3 Ways Google’s New Keyword Planner Brings Sexy Back to AdWords
Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your entire campaign more successful.
Google Reveals New AdWords Features: App Ads, ‘Enterprise’ Tools, & More
During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale.
The 4 Most Interesting Features in Google Shopping Campaigns
There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are the four most compelling new features Google is rolling out, and how they will benefit retailers going forward.
18 Must-Have Paid Tools for PPC Success
Sometimes free tools aren't enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are necessary to make an impact – here are 18 tools that will pay for themselves many times over in improved results.
