BP
Gulf Oil Spill Tracker Called ‘Biggest Online Video of the Year’
At the OMMA Video event this week, MediaPost columnist Steve Smith called the Gulf Oil Spill Tracker created by PBS NewsHour the ... read more
How Much Is BP Spending On Google Search Ads?
With so much speculation about how much BP is spending on Google ads, SEW decided to take a crack at the math. By cross referencing data from different tools, we estimate their spending on a integrated search marketing campaign using Google AdWords.
