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Listing Management: The Required Foundation for Local SEO
Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful local SEO program. Consider these four major factors when creating your listing management strategy.
Managing Your Robots.txt File Effectively
Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools you can use to check for mistakes.
Ten Timely Tips for Terrific Title Tags
Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title tags that state who you are, what you do, why anyone should bother to click, and why Google should care.
Google Launches Search Removal Request Form
The form launched Friday and reportedly spurred 12,000 search removal requests. It allows users in all 28 European Union countries, as well as four additional non-EU countries, to request removals, following the "right to be forgotten" ruling.
Link Building for Real Estate Websites
Professional home stagers transform homes into showrooms. To get more links to your real estate website and attract more traffic, you also need to stage it. Here are tips on how to optimize your site so it's more appealing to prospective linkers.
Google Must ‘Forget’ Unfavorable Search Results in Europe
Europe's high court has ruled that people have a "right to be forgotten." This means Google and other search engines will be required to remove negative search results. It will take Google several weeks to figure out how to make this work.
Google Reveals What New & Expectant Parents Search For
New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is right up there. And they rely heavily on mobile devices for more than you might think.
A Lesson in Social Espionage: How to Dissect a Competitor’s Social Strategy
Gain valuable insights about an industry, a company, or a competitor by carefully dissecting their social activity. In this example, the personal care brand Dove, the following exercises, using only public data, took about 3 hours to complete.
YouTube Reveals the Secret Formula to Content Marketing Success
The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences.
3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy
Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily.
