crowdsourcing
Could ‘people-powered’ Digle be the future of search?
It's search, Jim, but not as we know it.
Facebook’s “Yelp Alternative” Blurs Lines Between Social and Search
Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to rival Yelp's crowdsourced reviews.
3 Ways We Failed at B2B PPC in 2014
In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn’t pan out.
Move Over Google Knowledge Graph, Here Comes Knowledge Vault
Google has been talking about the Knowledge Vault, an upgraded Knowledge Graph that touts "automatic knowledge base construction" and doesn't rely on community-curated databases.
40+ Tools & Tips to Execute a Winning Content Strategy
There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools, and a meaningful investment.
10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY
ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors of modern consumers and gave insights on how to engage, convert, and delight consumers.
5 SEM Spying Strategies You Can Use Today to Generate More Profit
Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and hiding your best keywords and ads from competition.
6 Reasons Why BuzzFeed Destroys Your Content Strategy
Sure, it's easy to disparage the content BuzzFeed spews out, but BuzzFeed is doing something that most brands completely fail to do – executing an effective content strategy. BuzzFeed's content strategy is far, far better than yours. Here's why.
Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes
We've all heard about the wisdom of crowds and how brands can build advocates through listening. But unsuspecting marketers who blindly attempt to take advantage of the crowds may find themselves causing more issues than benefits for their brands.
Google Buys Navigation App Waze for $1 Billion
Google has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating out rivals Facebook and Apple, which were also rumored to be mulling a bid for the startup.
