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Testing Is a Waste of Time

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5 Overlooked Actionable Benefits of Attribution
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5 Overlooked Actionable Benefits of Attribution

14y Adam Goldberg
Display Advertising Views Have 'Positive Impact' on Consumer Behavior
PPC

Display Advertising Views Have 'Positive Impact' on Consumer Behavior

14y Dan Yomtobian
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Crossing the Digital Divide: The Leap From Search to Display - SES San Francisco
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Crossing the Digital Divide: The Leap From Search to Display - SES San Fran...

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Optimizing Display
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What's the 'A' In CPA For Display?
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What's the 'A' In CPA For Display?

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Email Experience Council and IAB Ad Networks and Exchanges Scheduled for ClickZ's Connected Marketing Week Festival on August 18, 2010
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Email Experience Council and IAB Ad Networks and Exchanges Scheduled for Cl...

14y Matt Mcgowan
Remarketing: Online's Misunderstood Conversion Tool
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Remarketing: Online's Misunderstood Conversion Tool

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Bridging the Gap Between Search and Display
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Bridging the Gap Between Search and Display

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.Fox Networks and comScore Unveil Research About Branding Impact of Online ...

15y Greg Jarboe
Covario Unveils Display Ad Management Software
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Covario Unveils Display Ad Management Software

15y Nathania Johnson
Four Search Predictions for 2010
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Four Search Predictions for 2010

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Will Google Adwords Professionals Search Force Agencies To Get Certified?
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Will Google Adwords Professionals Search Force Agencies To Get Certified?

15y Frank Watson
Google to Acquire Display Ad Optimization Startup, Teracent
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Google to Acquire Display Ad Optimization Startup, Teracent

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IAC Sees Profit Despite Declining Revenues for Third Quarter 2009
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IAC Sees Profit Despite Declining Revenues for Third Quarter 2009

15y Nathania Johnson
Google View Thru Tracking: Has Big Brother Been Watching
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Google View Thru Tracking: Has Big Brother Been Watching

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Display Ads Experiencing Sharp Decline in Clicks, comScore Finds
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Display Ads Experiencing Sharp Decline in Clicks, comScore Finds

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Google Officially Launches DoubleClick Ad Exchange
Industry

Google Officially Launches DoubleClick Ad Exchange

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eZanga Launches Display Advertising Offering
Analytics

eZanga Launches Display Advertising Offering

15y Nathania Johnson
Social Media Comprises 20% of All US Display Ad Impressions
SEO

Social Media Comprises 20% of All US Display Ad Impressions

15y Nathania Johnson
Generating Revenue From Outsourced Local Search
SEO

Generating Revenue From Outsourced Local Search

15y Ses Magazine Guest Author
AT&T Interactive to Sell Yahoo! Display Ad Inventory
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AT&T Interactive to Sell Yahoo! Display Ad Inventory

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Search Plus Display Still Hottest Online Ad Combo in Q1 2009
Analytics

Search Plus Display Still Hottest Online Ad Combo in Q1 2009

16y Nathania Johnson
Search a Bright Spot for Microsoft
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Search a Bright Spot for Microsoft

16y Kevin Newcomb
MySpace Launches Self-Service Ad Platform
SEO

MySpace Launches Self-Service Ad Platform

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AOL Completes Bebo Acquisition
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AOL Completes Bebo Acquisition

17y Nathania Johnson
1,000 Yahoo Layoffs and 4 Key Yahoo Trends for CEOs
Industry

1,000 Yahoo Layoffs and 4 Key Yahoo Trends for CEOs

17y Kevin Heisler