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Google Ads conversion rates by industry: How do you compare?
See how your Google Ads conversion rates stack up against industry averages. Data based on 14,197 US accounts, representing over $200 million in spend.
What mobile users really want from a business’s website
Today's consumers expect a responsive and user-friendly mobile website. Does your brand's mobile site offer an engaging user experience?
CPC Growth Is Down – But Not on Smartphones
Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on Facebook.
Google Measures Conversions Across Browsers, Apps
The latest addition to AdWords allows marketers to track conversions that start in browsers and end in-app, and vice versa.
Mobile Search Spend Increases 71 Percent From Last Year [Study]
According to recent research from IgnitionOne, paid search is up year-over-year, particularly in mobile. Meanwhile, Facebook's display growth continues to threaten Google.
Amazon and Google: Friends, Enemies or Frenemies?
Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.
Paid Media Is the Future
Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists.
Bing and Google Are Ready for Some Football
As the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF generator to capitalize upon increased search interest.
Choosing Your Agency: It’s About the Team
There are a lot of parallels between the digital marketing world and the elementary schoolyard days. Here's a look at how you should select your team.
Reaching the College Market With PPC
With the start of a new school year fast-approaching, it's time for businesses to tap into the lucrative college market with PPC search marketing tactics.
