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My Company Just Died; Now What? Here’s How to Take Care of Business
An overwhelming 75 percent of startup companies fail. Facing such an abrupt death is scary and challenging, but you still need to take care of several things: your employees, vendors, partners, assets, customers, the media, and yourself.
How to Train a Link Builder From Scratch
Link building is hard work. But you can teach individuals with the right skills and work ethic to become an awesome link builder – even if they have little (or no) experience. Here's an in-depth lesson plan to help you train new link builders.
Twitter Experiments with Retargeting for Advertisers
Last month, we heard Twitter might be offering retargeting. This month, Twitter announced it is experimenting with the feature for U.S. users. The company said it made it simple to opt out, and reinforced the fact that it complies with Do Not Track.
Yelp Optimization: How to Claim & Optimize Your Business Listing
With more than 100 million monthly unique visitors, Yelp is a great place for local businesses to gain visibility. This guide will show you how to claim your business listing, make sure its fully optimized, and ways to encourage more reviews.
Broken Link Building for Content Promotion
I love link rot... and so should every marketer tasked with creating and or promoting high-utility content. Link rot is a Force of Web-Nature that turns 30 percent of outbound links into real opportunities for you to promote high-quality content.
Google Places Now Get Automatic Updates from Users, Crawls
Google is giving more trust to user reports on the address, hours & operating name of businesses. Submitted updates will show up regardless of business verification, though business owners will receive a notice and have the option to halt the change.
4 Reasons Your Link Request Might be Rejected
Creating a successful link request is about more than just using someone’s name on the “About” page. If the silence is deafening, then most likely, it’s you, not them. Here are a few reasons why even personalized link requests may be declined.
Google Pilots an Analytics-Webmaster Integration
Google has launched a limited pilot program that integrates data and tools from both Webmaster Tools and Analytics. For example, organic search impressions, clicks average organic position and clickthrough rate (CTR) are part of the main interface.
Rapportive: Robust Social Profiles in your Gmail
When working online, time-saving and efficiency are key. Rather than searching for information scattered around the web, you can save time with Rapportive.
Two-Factor Authentication Comes to Google Accounts
You have your Gmail account and you use it for everything. But it’s more than just e-mail; it’s also tied to your ... read more
