How to find any journalist’s email for content marketing outreach
Digital PR is contingent on one thing—contacting the right people. When you’ve determined who the right journalists, editors, and influencers in your niche are, all you need is a way to reach them. Some journalists’ contact information is harder to reach than others. In this article we look at some hacks for one of the most time-consuming aspects of digital outreach: finding email addresses.
How to pitch to top online publishers: 10 Exclusive survey insights
We surveyed 500+ online writers and editors from the New York Times, CNN, Cosmopolitan, and Mashable. 10 key insights to pitch to top online publishers.
5 Proven List Building Strategies to Employ in 2017
Here are five proven list building strategies that you can employ in 2017 -- each backed up with case studies and research.
The Rise of Emoji and Google’s Mobile-First Movement
Emoji are now integral in the digital vocabularies of people of all ages and backgrounds and are used not only between individuals, but by companies, too.
How search and email acquisition campaigns benefit both channels
Search and email are good marketing partners because they make each other more productive. Add a layer of "big data," and you have a firm foundation for digital marketing success.
Eight tools to help manage every step of the email marketing process
Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you manage email marketing like a champ!
The three Vs of contact data: verify and validate for value
A new report from Informatica is highlighting the importance of clean contact data for marketers.
Are your emails personal enough?
When it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who are receiving them.
Seven simple rules for effective email communication and outreach
Communication is key to success in life. No matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success.
Six things I learned launching a MarTech startup
In February 2015, two co-founders and I launched Phrasee – a subject line optimisation company – and little did we know we were embarking the wildest ride of our lives.
