eMarketer
SMBs Don’t Prioritize SEO
According to new research from the Small Business Authority, only 17 percent of small business owners invest in SEO. This is often due to limited budgets mixed with a lack of understanding.
Is Pinterest a Dark Horse in Mobile Search?
Though Pinterest isn't a search engine, new stats from eMarketer show that the platform, which two-thirds of people use in-store, could be a big player in the mobile search space.
Are Desktop Sites Still Necessary? No, Says Google’s Mueller
Despite what John Mueller said in a recent Google Hangout - that mobile-only sites are good enough and won't hurt rankings - industry experts aren't sure that we're quite there yet.
Google Measures Conversions Across Browsers, Apps
The latest addition to AdWords allows marketers to track conversions that start in browsers and end in-app, and vice versa.
Why Baidu’s International Mobile Strategy Will Change Everything
Outpacing Google in terms of mobile revenue and partnering with big names like Mercedes-Benz and Nokia, Baidu is on track to being the top search engine in Asia.
Mobile Surpasses Desktop in Search Queries
BIA/Kelsey found that mobile has overtaken desktop in search query volume. While the numbers remain close, the gap will continue to increase over the next few years.
Mobile Search Spend Share to Reach 83% by 2018
Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported.
2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search
A recent report by the Interactive Advertising Bureau and IHS show mobile ad revenue nearly doubled in 2013 from 2012, with mobile search ads growing globally.
Search Apps Stealing Mobile Search Ad Revenues from Google [Report]
Google's dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily basis, apps that often use alternative sources of revenue generation outside of Google ads. according to an eMarketer report.
Top Brands Now Testing Pinterest Promoted Pins
Pinterest announced the next phase in promoted pins testing with some heavy-hitting brands primed for Pinterest's target audience. Brands include Kraft, Target, and Disney, and these advertising campaigns will be in three- to six-month stints.
