evergreen content
The SEO metrics that really matter for your business
Understand the best metrics for your business when it comes to SEO, view them from a technical and commercial perspective. Lots of screenshots included.
Three fundamental factors in the production of link-building content
I've analyzed over 120 pieces of content across 16 industries to define common threads between campaigns that exceed or fall short of their expectations.
Backlinks vs social shares: How to make your content rank for different SEO metrics
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa.
How to plan and create evergreen content for SEO
Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In this post, we will explore evergreen articles from the perspective of content creation, aiming to answer the questions: How can I ensure the piece I am writing is evergreen, and how can I be confident it will help with SEO?
12 tips for content marketing from an SEO perspective
How can you create content marketing which works for search, right from the start?
Why your content and SEO strategy need to be joined up
There are some sites creating useful or interesting content, that are being let down by a lack of attention to SEO.
Is an internal linking strategy paying off for Mail Online?
Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords.
What do content marketers need to know about SEO?
Content creation and SEO used to be very separate disciplines in the past, but now it's hard to see how either can be practiced effectively without at least some knowledge of the other.
Which kinds of links are most valuable for high rankings?
What does link-building look like right now? What tactics work? Is it all abut quality content or do more shady tactics still get results?
How to plan and create evergreen content
Last week I looked at the potential of evergreen content for SEO purposes. This time I'll look at how to plan and create content, where to find ideas, and the different formats you can use.
