Facebook Ads
Facebook campaign budget optimization: How marketers must prepare for September 1, 2019
If you pay someone to adjust bids every week, much of that bid optimization work will be over. Details on Facebook's campaign budget optimization update.
How to find a PPC management solution for your business
Notes from personal research looking into PPC management solutions, both agencies and softwares, for our company. From demos, audits, and consultations.
Facebook dynamic ads: A beginner’s guide
A step by step guide (with lots of pictures) for getting started with Facebook dynamic ads. How to set them up, and tips for using them successfully.
How to optimize your ad campaigns for consumer behavior on Facebook and Google
Facebook and Google are now the go-to channels for marketers wishing to attract users and user attention, with businesses putting aside huge budgets to reach audiences on these platforms. Both have influenced how users search for information online and respond to advertising, in ways that marketers need to be aware of and adapt to in order for their advertising campaigns to be a success.
Facebook unleashes its very own mobilegeddon
Google rival Facebook is weighing in on mobile-friendliness.
How to use Facebook Ads to find and recruit new employees
How are you recruiting new employees?
Facebook begins thwarting ad blockers
Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world's largest social network isn't waving the white flag on desktop ad blocking.
Facebook image cheat sheet: maximum photo sizes for your branded page and ads
Our previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO much has happened to the world's most popular social network (for now) since then...
11 reasons why your Facebook ad measurement is messed up
A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have ... read more
How to Build a Better SEM Audience Profile – for Free!
Resources like Google AdWords Display Network and Facebook Custom Audience Profiles gives marketers many low-to-no-budget options for acquiring demographic data for SEM campaigns.
