google ranking signals
An in-depth guide to Google ranking factors
Last year, our intrepid editor Christopher Ratcliff wrote a ten-part series examining a number of important Google ranking factors in detail. This guide will summarize the key insights from that series for your referencing convenience, with links to the full explanations of each ranking factor.
Switching to HTTPS: Is it really worth it?
Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around that extra ‘s’. While there are clear benefits, there is also a lot of nervousness around actually making the switch. So is it really worth it?
All you need to master your site speed without getting overwhelmed
Poor website performance is one of the most widespread problems for business websites, yet it's the most essential one hurting your business on many levels, from lost customers to bad reputation.
Guide to Google ranking factors – Part 10: backlinks
This week in our guide to Google ranking factors, we tackle backlinks.
Guide to Google ranking factors – Part 8: internal links
This week, we’re looking at internal links (before we tackle the much more unwieldy subjects of outbound links and backlinks).
Google Search Index set to go ‘mobile-first’ within months
Google has announced that it will soon be splitting its index between mobile and desktop.
Google’s latest algorithm update: did anything happen and what might it affect?
Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically.
How to make speed a core part of your traffic and conversion strategy
Speed can make more of a difference to the success of your online business than anything else, yet very few people talk about it.
Google to penalize annoying mobile interstitials
Last year, Google unleashed Mobilegeddon on the world in an effort to make the web more accessible by favoring mobile-friendly sites in the mobile SERPs.
