Google updates
Google Ads announce more changes to match types – Challenges and opportunities
Google Ads recently announced that it now allows ads to be served for queries that it understands to share the same meaning on phrase match keywords.
Where paywall content stands with SEO: A focus on user experience
Can publishers sustain their paywall content? Interestingly, some major publishers reported improved ad revenues once they added a subscription service.
Robots.txt best practice guide, part 2: Setting up your robots.txt file
Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file.
Five biggest misconceptions about PageRank
During its long history as a vital ranking factor, PageRank was surrounded by a multitude of misconceptions. Five of the most prevalent ones addressed.
How to set up Google Analytics annotations to show Google updates
With Google releasing more information about updates, you should see it as a good practice to highlight this information in your Google Analytics account.
It’s time we rethink how we measure influencers for SEO
Companies rely on "reputation", followers, and engagement. Social Chain opened marketers' eyes to the murky world of follower deception.
A summary of Google Data Studio: Updates from April 2019
GDS, a free dashboard-style reporting tool launched in June 2016 allows data import from over 100 third-party sources. Updates listed with screenshots.
Inside Google’s new Search Console: What’s new, what’s the same, and what’s still to come?
Earlier this month, Google rolled out the beta version of its new and improved Search Console to all verified users. Now that the revamped Search Console is finally here, what shiny new features does it boast, what is more or less the same, and what functionality are we still awaiting with bated breath?
10 Google updates you may have missed
Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements.
