IgnitionOne
Why are high-consideration customers becoming more decisive?
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
Are Desktop Sites Still Necessary? No, Says Google’s Mueller
Despite what John Mueller said in a recent Google Hangout - that mobile-only sites are good enough and won't hurt rankings - industry experts aren't sure that we're quite there yet.
Mobile Search Spend Increases 71 Percent From Last Year [Study]
According to recent research from IgnitionOne, paid search is up year-over-year, particularly in mobile. Meanwhile, Facebook's display growth continues to threaten Google.
Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally
Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint a picture of mobile ad spend, click-through rate, cost per click, and more.
U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers
The shopping forecast for the 2013 holiday season shows no signs of slowing, even in a sometimes-uncertain economy. Data predicts people will shop earlier this year, spend the most on Cyber Monday and undoubtedly be shopping on their mobile devices.
U.S. Paid Search Spend Continues Rising in Q3 2013
Several reports offer a healthy roundup of paid search spending and a positive outlook for the remainder of 2013. Insights from RKG, IgnitionOne, and Kenshoo all report that U.S. marketers continue to increase their investments in paid search.
Mobile PPC & Bing See Significant Gains in Q2 2013 Paid Search Reports
Reports from Covario, IgnitionOne, and RKG show that PPC advertising on mobile devices continues to grow significantly – and is up 100+ percent compared to this time last year. Meanwhile, Bing Ad traffic and costs are up, but ROI is stable.
Meet the New AdWords Flexible Bid Strategies: When to Use Them & What’s Missing
These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups.
Marin Software Files for IPO
While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue grew 1,274 percent between 2009 and 2012, despite losing more than $36 million during 2011 and 2012.
Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012
Q3 2012 reports point to continued slow growth in paid search, with rising mobile search click share and spend. Adobe, RKG, Covario, IgnitionOne, and Marin Software share the latest paid search data and insights for marketers.
