iPad
Tablet, E-Reader Ownership Doubled Over Holidays
After a slowdown in the fall of 2011, the share of adults who owned tablet computers or e-readers nearly doubled over the holidays, according to a new report from the Pew Internet and American Life Project. 19 percent of U.S. adults now own tablets.
Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011
The study pointed to two reasons why tablet visitors may be more valuable than those using smartphones, laptops, desktops: tablet users are more affluent than those using other devices, plus the devices may be more conducive to shopping.
5 Stages of Coping with Loss of Search Query Data
Unfortunately, there isn't a silver bullet that will compensate for losing a rising percentage of keyword data in analytics. There are several things you can do to help gain insight and work around this obstacle. Experimentation is essential.
Mobile Shopping Doubled Over 2011 Holiday Season: IBM, Marin Software
Holiday shopping statistics from IBM show a YoY doubling of both online sessions and sales on retail sites from mobile devices in December 2011. Marin Software corroborates the trend, reporting double the click share from mobile in Q4 over Q3.
Google Zeitgeist 2011: Rebecca Black, Google+, Ryan Dunn Top Searches
Google Zeitgeist 2011 is out, giving us a look into the fastest-rising queries in the world over the past year, as well as insight into top search terms in 48 different countries, spanning entertainment, sports, news, and more.
Top 10 Most Significant Search & Social Marketing Stories of 2011
2011 has been the year of revolutions and webolutions. Here’s a list of the 10 most significant, earth-shattering digital trends to have rocked the online marketing world this past year, plus six digital resolutions for 2012 and a free game.
Twitter’s Year in Review 2011: Egypt, Rebecca Black, Social Good
Twitter’s Year in Review for 2011 shows which topics generated the most conversation around the globe on the popular social network. Egypt topped several lists, with #tigerblood, Rebecca Black, and the MTV Music Video Awards also on our minds.
Google Currents Magazine-Style App Debuts on Tablets & Smartphones
Google's long-anticipated social reading platform for Android and iOS has launched. Google Currents gives consumers access to 180 digital publications while giving publishers a self-service platform with integrated analytics.
Video Ad Views Grew 128% in 2011
As online videos and media-based monetization of that content become more mainstream, ad views have skyrocketed. This year has seen 97 percent video view growth, but video ads have grown even more, with 7.2 billion ad views – a 128 percent increase.
Cyber Monday 2011 Marks Biggest U.S. Online Spending Day in History
Cyber Monday 2011 online spending in the U.S. topped $1.25 billion, walloping Cyber Monday 2010 by up to 33 percent, according to industry analyst reports. Mobile traffic and sales as well as average order values, also made big gains.
