landing page
11 quick UX tips to improve landing page conversion
It’s easy to create a landing page to promote a product or a service, but is it really conveying your message enough to boost conversion?
Five useful ways to create content for service and product pages
If you need some help figuring out how to invent new ways to create content for these pages, check out some of the ideas below.
Three B2B landing pages and how they were improved
Today, we’ll take a look at three unique cases of B2B landing pages, the challenges, the recommended solutions and what happened.
Lowe’s: the customer journey from search to checkout
In which we take a look at the experience of searching for a product, testing the relevancy and helpfulness of its PPC ad, the subsequent landing page and clicking-through to purchase an item, all from a customer’s point of view.
3 Reasons to Stop Bidding on 90 Percent of Your Keywords
To bid or not to bid? That is the question. Use this guide to determine an effective strategy for bidding on the right keywords and ultimately turn substantial profits.
Why Keywords Can Still Drive Architecture and Content
These observations highlight the value of keywords in SEO. Use these strategic insights to effectively implement targetable phrases that impact consumers'search results.
9 Year-Over-Year Data Points Every SEO Should Monitor
Because there's so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic and device, as well as organic 404s.
Are Landing Pages Killing Your Conversion Rate?
Call extensions, new ad formats and remarketing are a few substitutions for landing pages, which don't always translate to the strongest conversion rates.
13 Expert Tips for Mobile PPC
Here are 13 tips for successful mobile PPC from experts around the industry.
Building Links to Your “About Us” Page
One of the most critical parts of your site, the "About Us" page, is oftentimes neglected when it comes to generating links. However, with its potential to sell your site to a visitor, it may be worth paying a bit more attention to these days.
