Los Angeles
Yelp Trends Reveals What’s Hot or Not Locally, But Beware of Unreliable Data
Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98 cities in 20 countries, so there is a wealth of information to play with, but how much of that data is viable?
Yelp Gets a Facelift, Puts Visual Content Front and Center
Yelp redesigned its look and feel to give more space to imagery and make accessing information about a local business or place simpler. With a new image carousel and more space for review content, Yelp has finally capitalized on the power of imagery.
Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]
New findings by social insights company Leadtail and DNN Corp. give a glimpse into the sought-after content within the marketing industry, plus much more in its “Social Insights Report: How Top Marketers at Mid-Size Companies Engage on Twitter.”
Black Friday Mobile Sales & Thanksgiving Day Shopping Both Up: Google, IBM
In the aftermath of Black Friday, IBM and Google share research on what transpired, highlighting data that showed online shopping behavior, website traffic and sales, and the role of mobile, search and social in it all.
Yelp Gets Bad Reviews From Small Business Owners in Los Angeles
Disgruntled business owners recently vented their frustrations at a Yelp town hall meeting. Not surprisingly, the majority of the complaints had to do with the site's reviews filter. Business owners are still insisting that the filter is rigged.
Google Relaunches the Zagat Experience on the Web and for Mobile
Google has announced the relaunch of its rating and review site, Zagat, along with a mobile app for both Android and iPhone. With the relaunch, Zagat offers access to its rating information on local restaurants and nightlife without registration.
How to Use Data to Build a Well-Timed Marketing Campaign
With the right data, you can predict the future and drive even better performance from your limited marketing budgets. Here's an example of how to use data to build a well-timed campaign, specifically for back to school, using Bing Ads and AdWords.
How to Navigate the Google Analytics Location Report
Does your website target users in a specific location or around the world? Businesses of all sizes can gain valuable insights from Google Analytics location reports. Here are the top uses of this data, from beginner right through to advanced level.
GeoFlow: An Eye-Popping Excel Feature to Showcase Big Data
GeoFlow helps you automatically map clicks, conversions, revenue and more within minutes; create amazing visualizations like heatmaps and 3D column charts; and has play button functionality to show trends over time. Here's a step-by-step guide.
7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales
Rather than starting a blog, which is often bypassed entirely by users, you should take a more integrated approach to developing fresh content on your website and include it on product pages, where it will have the greatest impact to your revenue.
