Lycos
Where we’re going, we won’t need websites
As voice becomes dominant in search, and users turn to social media, apps and news aggregators for their content – and not to mention the rise in virtual reality – Kevin Gibbons asks whether we will still need websites in future.
So… You Think SEO Has Changed?
The next time someone tries to tell you that SEO is dead or that SEO is completely changed, just ignore all of that chatter. SEO is going to be here for the foreseeable future because it still produces an excellent ROI and improves user experience.
AdWords Patent Infringement Costs Google Big Money
The court in Virginia has ordered Google to pay a royalty for all AdWords advertising revenue to Vringo for patent infringement, for infringing upon two patents it owns. Google is appealing the judgment, which could be worth billions of dollars.
Where’s the Search?
Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo for it to be deemed search engine optimal.
Could Bing Ever Overtake Google in Search?
Google has dominated search, but Microsoft has a real opportunity to influence searcher behavior and Bing adoption through the integration of Bing search through its vast network of assets. Here's what it would take for Bing to surpass Google.
After ‘(Not Provided)’ & Hummingbird, Where is Google Taking Us Next?
Google unleashed a one-two punch of moving entirely to secure search and rolling out a brand new algorithm known as Hummingbird. Here's why heading forward you need to start building your content with concept and context in mind.
Google in 1998: New Easter Egg Takes You Back in Time
To celebrate its 15th birthday, Google decided to share a neat Easter egg showing how Google used to look in 1998. To see it for yourself, simply search for "google in 1998" (without the quotes). Sadly, you can't do an actual search on 1998 Google.
Paying it Forward (With a Great Tip)
There's a tendency, whenever people want to learn about SEO/SEM, to seek the experts to learn from. Setting aside the often difficult task of determining who's the right expert to listen to, it's a more complicated process than it may seem.
Your Hidden PPC Prospect: Google
Once you grok the basic Google concept (a win for the searcher is a win for Google), AdWords becomes not easy, but simple. Write ads and create landing pages and websites that serve your prospects’ first and your business second.
What People Search For – Most Popular Keywords
Billions of searches are conducted each day on popular search engines and social websites by people all around the world. A number of major search engines provide a way to discover the most popular search trends, keywords, and topics.
