Marketers.
The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies
Cultivating a sophisticated cross-channel strategy leveraging search and social requires the same type of TLC gardeners use to tend their budding blossoms.
Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]
Research by Kenshoo set out to measure the impact that search and social ads have together. What it found was that when…
How to Convert One-Time Customers Into Repeat or Lifetime Customers
Getting the most out of your seasonal high tide can be exciting, but don't neglect what lies ahead: the slow season. Here's…
Actionable Insights You Can Find in Google Analytics Multi-Channel Reports
In Google Analytics Multi-Channel Funnels reports, you can find several data nuggets which you can then leverage in your media buys and…
Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success
Marin released year-over-year data that showed mobile, tablet, and desktop advertising performance from 2012 to 2013 on Google. Findings show that mobile…
Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search
Six key takeaways from Rand Fishkin, CEO of Moz, on local search for national brands, how to stand out with content marketing,…
Twitter Ad Users Can Now Schedule Tweets a Year in Advance
Twitter announced this week what many marketers may have been waiting for – a way to schedule tweets one year in advanced…
New Google Playbook Outlines 5 Essentials of a Mobile Strategy
Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when developing a mobile…
Securing the Future of SEO: Global Brands & 5 ‘(Not Provided)’ Solutions
SEO has changed forever. Authority, relevancy, and influence will dictate how we optimize going forward. Future SEO revolves around these three centers…
How to Turn Data & Creativity Into Great Content in 3 Steps
Can we ever satisfy both the scientific and creative approach to content marketing? Yes! Content creators can follow this practical three-step process…