MySpace
Google’s Matt Cutts: Small Sites Can Beat Large Sites in Search Results
If you run a smaller website, it can be frustrating to know that even though your site has great content, you aren't getting as much traffic as a well-known brand. So what can you do to improve your rankings and beat large sites in the search results?
Bing Webmaster Tools Connected Pages Let You See Owned Content Search Terms
Bing has introduced Connected Pages, a feature that lets you claim your owned content properties (e.g., your Facebook business page, LinkedIn profile, app store pages and other social properties), and see how they're discovered in search.
Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away
YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers.
Is Google+ Really a Brand Ghost Town?
A new Reuters report claims that Google+ is struggling to attract brands. However, it might not be as dire as the article makes it seem. Why? Because brands that are doing it well, and seemingly doing it right, are in it for the long haul.
Small Business Social Media: 3 Tips to Get Started
Setting yourself up for success and having realistic expectations will start you on the path to a successful social media campaign. For maximum effect, make sure you have the right personnel, choose the right networks, and get your website ready.
Worldwide Social Media Usage Trends in 2012
With social networks playing an increasingly important part in many people's lives, more global businesses are taking advantage of the social media benefits – for advertising, promotions, PR, customer services, market research, recruitment and more.
A Cure For the C.O.L.D. (Casualty of Linking Distraction)
Working in the search industry, it's all too easy to think you're somehow falling behind if you aren’t on the bleeding edge 24/7. Here are three suggestions to help you handle the many distractions and potential distractions and get some work done.
Tumblr: A Growing Search Acquisition Opportunity for Brands
Desktop unique visitors to Tumblr may be up 100% year over year, and mobile visitors to Tumblr may be up 50% since March, but the number of search visits to Tumblr has climbed nearly 200% year-over-year to 24 million search clicks in July.
Why ‘A Conversation With My 12 Year Old Self’ is a Viral Video Success
Marketers can learn a number of lessons from the surprising success of “A Conversation With My 12 Year Old Self.” The YouTube video has gone viral for three key reasons: better video editing, a self-explanatory title, and the growth of social media.
5 Quick Tips to Help Any Viable Social Marketplace Work For You
Facebook isn’t the be all, end all of social media marketing. The big question marketers should ask is what any space can do to drive business. Here are some starter tips for any businesses struggling to build up a brand in social media.
