offline
4 Reasons Why Attribution Is So Hard
Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing.
Google Now Allows Gmail and Calendar Data Downloads
Finally, Google will allow users to download data from their Gmail and Google Calendars, a function that has long been available on many of their other services. The feature will help users who want to store an offline backup of their information.
Bing Search Now Influences Klout Score
How many times you are searched for in Bing can now influence your Klout Score if you enable the new feature in Klout. While this feature could be useful for brands, the jury is still out on how good it is for the average user.
Google Analytics Lets Analytics Premium Users Join Big Data in Google Cloud
At Google I/O, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. Google is now giving Analytics Premium users the ability to use Google BigQuery to crunch their analytics data and other offline data sets.
2013 Predictions for Paid Search in Financial Services
This year will be fueled with continued growth around usage and demand. For brands, that means staying sharp on three key trends: the growth of connected devices, valuation of offline conversion metrics and diversifying PPC budgets outside Google.
Google Offline Conversion API a Blessing and a Curse
Google's DoubleClick division announced the Conversions API to help retailers quickly and automatically track off-line conversions originating from paid ad campaigns. However, privacy advocates are concerned with Google's new offline reach.
Link Marketing Offline
Link marketing isn't all that different from regular marketing. While the idea of using offline marketing strategies for link development might seem foreign to some, marketing is marketing. Here are some offline strategies to consider.
SEM Metrics That Really Matter
It’s easy to get wrapped up in basic metrics you always watch. While these will help you understand your ads better, knowing the real value of the results of these ads allows you to connect your CPAs, CPLs, and ROASs to metrics that really matter.
Twitter Downed by Bug
Twitter blamed an internal error for a large outage that took the popular microblogging service offline for a couple of hours today. In one day, Twitter's 140 million+ users experienced more downtime than during the entire year combined
Google Plans for 3D Cities, Trekker View & Offline Maps for Android
Google has unveiled plans to further increase the scope and coverage of its mapping tools, including flying planes over cities to create entire 3D maps of buildings below, offline maps, and Trekker – a portable version of its photography equipment
