paid search
Search engine results: The ten year evolution
Look around at a macro-level to see the trends vs. always focusing on detailed keyword level optimizations. Trends to help put your strategy in context.
Decommissioning Jet: Two charts proving Walmart planned to ground Jet all along
Walmart made headlines last week by announcing that it would fold Jet.com into its Walmart ecommerce operations. The story explained with two simple charts.
How to run a successful competitor-focused paid campaign
If you’re not running competitor-focused campaigns right now, you're definitely missing out. Five steps to set up and run a successful SEM campaign.
Making the case for more non-brand funding in paid search
We neglect non-brand CPC advertising because, clients think it’s too expensive, too competitive, and a lot of work for a little payoff. How to make it work?
Five things to do on a small digital marketing budget
I’ll walk you through a few important tactics like retargeting site visitors and purchasers, mid-funnel remarketing, and more of these tips to utilize.
The fall of ad copy, long live ad copy
Average users only spend a few seconds to navigate SERPs. They won't spend time reading your ad copy specifics, regardless of how fascinating it might be.
How to optimize paid search ads for phone calls
70% of consumers have used a click to call button, and a recent study found that calls convert at ten times the rate of clicks.
Six tips for B2B paid search success
About 60 percent of B2B companies acquired customers through LinkedIn paid ads. Ace B2B paid advertising with these strategic tips on execution.
Top trends to increase value for paid search spend
Kenneth Andrew of BingAds gives us tips for how to get more value from our paid search spend. Are you keeping up with these industry trends?
Top skills for PPC, Paid Search, and SEM Specialists in 2019
A new SEMrush study analyzed more than 4,500 PPC job listings around the world. Here were the top skills for PPC, paid search, and SEM for 2019.
