Product Listing Ads.
3 Ways Merchants Can Gain More Visibility on Google
Highlighting Google special offers, using Google Consumer Surveys, and making sure you list all of your products on Google Shopping are three…
Bing Product Ads Now Open to All U.S. Advertisers
Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are…
Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014
eMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging that shows desktop…
Google PLA Shopping Campaigns Open to All Advertisers
All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping…
Is Pinterest the New Darling of Retail Search?
Given the huge user growth and investment in site experience and monetization, 2014 is fixing to be a huge year for Pinterest.…
How E-Comm Retailers Can Rock it With Inventory Campaigns
Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to…
New Google Shopping Overview & 4 New Tools
Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure…
Google’s Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]
Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in…
How to Dominate the Entire First Page of Google
Controlling the conversation around your brand is critical to upholding and improving reputation and converting more customers. Here's how to make sure…
The Ultimate List to Clean Up Your PPC Accounts for the New Year
Clean out some of those old, lingering strategies that should be retired in your PPC campaigns and start fresh for the New…