PubCon
Elite SEM maintains perfect record at U.S. Search Awards
Elite SEM was the big winner in Vegas, having won the "best large agency" award for the third straight year. But with 21 other categories, Elite was far from the only winner.
Elite SEM Wins Best Agency at U.S. Search Awards
Having won last year as well, the New York City firm was two for two at the second annual U.S. Search Awards.
How to Sell Your SEO Plan With 5 Slides in 5 Minutes
You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides.
Google’s Matt Cutts on SEO: A Retrospective (2006-2010)
Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty important things to teach us all about the evolving landscape of search and SEO.
U.S. Search Awards 2014 Nominations Now Open
No doubt ready to top what was an impressive inaugural event, the U.S. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18.
Google Refreshes Page Layout Algorithm
If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to content at the top of your web pages, chances are you could be affected by a refresh of the Google page layout algorithm.
Google Starts Penalizing Sites for Rich Snippet Spam
Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such as including authorship on home pages and reviews on pages where there are no reviews.
Google Webmaster Tools Now Highlights Security Issues
A new section within Webmaster Tools offers a portal for "Security Issues" to alert webmasters when they have a security issue or evidence that a site has been hacked, as well as give more detailed information on the nature of the issue.
Goodbye, Google PageRank Data: Maybe Just for Now, But More Likely Forever
Matt Cutts confirms at Pubcon what some have thought for months: Google has no plans to fix the broken pipeline that stopped the flow of PageRank data to webmasters. There will not be another PageRank update visible to the public in 2013.
Google Says: Use AdWords Ad Extensions, Or Else
Google announced this week that they’d rolled out an update to their AdWords Ad Rank algorithm, factoring the use of ad extensions into their ad placement and cost per click decisions. What does this mean for marketers using AdWords?
