researching
73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]
The majority of consumers (73 percent) say they lose trust in the local business when it happens. And 67 percent say the same if they get lost due to faulty location information. This, according to recent survey data released by Placeable.
How to Measure SEO Success
Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three key performance indicators (KPIs) you should always consider when measuring a campaign's effectiveness.
3 Strategies for Linkable Content (a.k.a. Link Bait)
Developing linkable content, a term I use loosely, for a site has always been a great way to develop links. Instead of ... read more
Doctor Finder Finds Sweet Spot for Insider Pages
Fifty percent of consumers polled under the age of 55 said they have spent more time researching the latest tech gadget (like ... read more
LexisNexis Integrates Semantic Search Technology into Patent Research
LexisNexis is introducing semantic search technology into its intellectual property research products. The technology was developed by Pure Discovery, based out of ... read more
Social Media Buzz Pocket Mining: The New Keyword Research
The fundamental premise of search marketing remains revolutionary and timeless. We research what people care about and market (organic and paid) directly ... read more
Google Map Business Categories, Unraveling the Black Box
Nearly all things “search” blend known algorithmic ranking attributes with mysterious black box elements. Much like the Federal reserve, even a stray ... read more
Creating Link Bait With Hot Content and Promotions
Link columnist Justilien Gaspard tells you how to create hot, compelling content and then spread the word with promotions that create buzz. This is a great way to gain links and new customers.
New Research on How We Search
Two new studies give further weight to the growing importance of search in our lives. iCrossing, New York, and Harris Interactive interviewed ... read more
