Salesforce
Traffic forecasting: Predicting potential return from the 87% of buyers who start with search
Traffic forecasting is one of a CMO’s best resources to allocate marketing spend across the most useful tactics. Here’s how traffic forecasting could mean smarter ad spend.
How to use Keyword Research to Find New Landing Page Testing Ideas
Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B testing ideas.
18 Must-Have Paid Tools for PPC Success
Sometimes free tools aren't enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are necessary to make an impact – here are 18 tools that will pay for themselves many times over in improved results.
How B2B Advertisers Can Win on Facebook, Just Like Salesforce
While many B2Bs focus on Facebook for organic interaction with customers, B2Cs often look to advertising on Facebook to drive sales. But a new case study from Facebook’s advertising unit shows positive lead gen results in a B2B social environment.
20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social
Check out this huge collection of insights from leading brands and thought leaders in the earned media and digital marketing space on the rise of earned media, the future of search and SEO, mobile, content marketing, social, and metrics that matter.
Google Fights Human Trafficking Using Big Data
Google has donated $3 million to three anti-trafficking advocacy groups. The project will bring together a variety of human trafficking hotlines to create a consolidated base of data to identify trafficking hotspots around the world.
Web Analytics Year in Review 2011
The trend for total spend on internal staff, third party agencies and total vendor revenues appears to have grown by 12% year over year, certainly in the realm of “significant”. Here’s a look at the top stories and trends in web analytics in 2011.
3 Tips to Use Paid Search for a Complex Sale
Successfully targeting learners vs. buyers requires different approaches. These tips will help you reach your prospects when they're ready to learn.
2011: The Year of Social SERPs, Bing Instant & Social Search
Here are six predictions expected to unfold from key players in search and social media this year.
Ring, Ring Google Calling: Starts Telemarketing Local Businesses
Google has a 300 person phone room dialing for dollars, selling local businesses their Boost and Tag services, Greg Sterling reported. “The ... read more
