SMX Advanced
Fallout From Panda Update Already Starting to Show
Though it's too early to really get a sense of all the changes from the latest Panda update, SEOs have already noticed some of its effects.
What is Link Building?
Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions.
Google Payday Loans Algorithm Update Launch is Imminent
Less than a month after announcing a significant update to its algorithm targeting spammy queries such as payday loans, Google's Distinguished Engineer Matt Cutts announced yesterday at SMX Advanced that another update will launch this week.
Matt Cutts: Google +1s Don’t Lead to Higher Ranking
A Moz blog post gained big attention after proclaiming an "amazing correlation with higher search rankings" and quickly prompted Google's Distinguished Engineer to debunk the overall idea that Google +1's lead to higher search rankings.
Google Targets Spammy Queries, Bad Mobile Sites With New Ranking Updates
Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting.
Penguin 2.0 Forewarning: The Google Perspective on Links
If you've been building bad links, you need to start getting in front of it now. Google has warned that a major update is coming. Start getting your business on a sound long-term footing now by building unimpeachable links and eliminating bad ones.
Matt Cutts Talks Google Penguin, Negative SEO, Disavowing Links, Bounce Rate & More
A recent Q&A session with Google’s Distinguished Engineer covered a wide range of SEO topics – from paid links, to +1s as a quality signal, to secured search and Not Provided keyword data, and more. Here are the highlights from live coverage.
Should You Still Use Nofollow?
Recent changes in the processing of the nofollow attribute have caused consternation and concern among many publishers. How should you adapt your on-page SEO strategy?
Google Changes Course on Nofollow
Google used to advise SEOs that using the nofollow attribute on internal links could help save PageRank for more important pages. Now Matt Cutts has said that's no longer the case.
Search Headlines & Links: July 5, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch ... read more
