South Korea
Mobile Ad Spend Skyrockets as Mobile Search Volume Grows
Smartphone media spend has, for the first time, surpassed that of tablet spend. The two combined accounted for one-third of the money spent on search in the third quarter of 2014.
Mobile Paid Search Spend Up 98% Globally vs. Last Year [Report]
Covario released its quarterly report that looks at global paid search spend. Mobile online advertising saw a 98 percent increase in spend year-over-year (YoY) and 6 percent increase quarter-over-quarter (QoQ) globally. Overall, spend was up 21 percent YoY and 2 percent QoQ worldwide.
Korea’s FTC Acquits Google of Antitrust Charges
The Korean FTC stated Google was not demonstrating an unfair advantage by preloading its search engine on Android mobile phones. While this is one small battle won by Google, it still has its hands full with an ongoing antitrust battle in Europe.
Global Online Payment Methods
Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your targeted local audience as well as providing all the options available to get you paid.
Google Maps North Korea – Including Gulag
With the assistance of locals, Google has updated its Maps to fill in many of the blanks of North Korea's most remote locations, providing a more detailed picture of the country. But North Korea won't be happy about Google's labeling of "gulags."
Worldwide Social Media Usage Trends in 2012
With social networks playing an increasingly important part in many people's lives, more global businesses are taking advantage of the social media benefits – for advertising, promotions, PR, customer services, market research, recruitment and more.
Baidu Partners With Sina to Reinforce Mobile Search in China
A roundup of the latest news in search from Asia, including what the alliance between China's biggest search engine and major content portal Sina means, Baidu's latest algorithm change, and YouTube's new local versions for Indonesia and Malaysia.
Inbound Marketing in Various Languages
The accessibility and global nature of the web opens up a host of opportunities to help your website get found by whole new markets. Addressing these issues can boost sales and engage customers when marketing your brand across different languages.
Google Reveals Argentina, South Korea Investigations
In a filing with the U.S. Securities and Exchange Commission, Google revealed it is the subject of probes in both Argentina (over Google's search and advertising business) and South Korea (over Google's mobile and advertising business).
Global Search Engine Marketing [Book Review]
"Global Search Engine Marketing" authors Anne Kennedy and Kristian Mar Hauksson, lay the foundation for a broad understanding of how the online marketing world operates in all the major regions of the world as well as special considerations.
