websites
Six Hreflang tag pitfalls to watch out for on e-commerce websites
When taking a website international, one of the most important technical SEO elements to get right is the Hreflang tag. When you ... read more
People Build Links
Knowing the right people in person and getting links based on goodwill can provide the best links, but it can also be very time-consuming.
Google Panda and the High Risk of Using Aggressive or Deceptive Advertising
Aggressive or deceptive advertising tactics can heavily impact user engagement, which in turn can cause serious Panda issues. Learn how to avoid, and deal with, advertising tactics that ring the Panda dinner bell.
Don’t Forget to Invest in Content (Not Just “Content Marketing”)
Don't let excitement for content marketing blind you to other uses for content, like brand building, increasing conversions and setting up a proper framework.
For Every Link You Earn There Are Five More Worth Building
How did we arrive at the trend of "link earning," and why does link building sometimes sound like a dirty word? The answer: Google Penguin.
Google’s AdSense for Shopping Takes PLAs to Retail Sites
Product Listing Ads (PLAs) can now be displayed alongside contextually relevant results, which will help advertisers connect products to interested shoppers and better monetize traffic.
Bing Temporarily Removes New Image Widget
After Getty Images filed a lawsuit citing "massive infringement," Bing has temporarily removed the new tool it said would make it easier to display images and slideshows on websites.
Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now
When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. Webmasters need to understand both the percentage of mobile users hitting their sites and how happy those users are. That just might be the key to recovering from Panda.
Lost and Found: How Top E-Commerce Brands Stack Up With Site Search
Recent analysis by the Baymard Institute shows top e-commerce brands fall short with site search results and highlights the need for brands to better assist shoppers in their path to purchase.
Link Building: The Art of Persuasion
The most important thing you can ever do when trying to build a link on a site is to be persuasive. What does that mean and how can you achieve it?
