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Analytics

Mystified by martech? Introducing the ClickZ Buyers Guide series

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What is keyword clustering, and who cares? (Hint: you should!)
SEO

What is keyword clustering, and who cares? (Hint: you should!)

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What Would You Do If You Were CEO of Skyscanner?
Industry

What Would You Do If You Were CEO of Skyscanner?

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Are There Really Any Outdated Link Techniques?
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Are There Really Any Outdated Link Techniques?

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Mobile

"Mobilegeddon" Proves Inconsistent for Non-Mobile-Friendly Sites

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PPC

Bing, Following Google, Will Test Close Variants in Exact Match

Goodbye, Exact and Phrase Match Keywords. Now What?
PPC

Goodbye, Exact and Phrase Match Keywords. Now What?

8 Free Must-Attend Networking Events at ClickZ Live San Francisco
Events

8 Free Must-Attend Networking Events at ClickZ Live San Francisco

Google AdWords Rolling Out Parental Targeting Feature in U.S.
PPC

Google AdWords Rolling Out Parental Targeting Feature in U.S.

New Wordstream Tool Lets You Audit PPC Landing Page for Free
PPC

New Wordstream Tool Lets You Audit PPC Landing Page for Free

Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]
Industry

Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

News Flash: Paid Search Query Data Isn't Going Away (Duh)
PPC

News Flash: Paid Search Query Data Isn't Going Away (Duh)

Google Penalizes MyBlogGuest, a Guest Blog Network
SEO

Google Penalizes MyBlogGuest, a Guest Blog Network

4 Reasons You Should Start Obsessing About AdWords Quality Score
PPC

4 Reasons You Should Start Obsessing About AdWords Quality Score

26 Free Must-Have Tools for PPC Success
PPC

26 Free Must-Have Tools for PPC Success

It's BrightEdge vs. Searchmetrics in SEO Patent Case
Industry

It's BrightEdge vs. Searchmetrics in SEO Patent Case

Building a CRAP SEO Content Strategy
Content

Building a CRAP SEO Content Strategy

WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores
PPC

WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile...

21 Best FREE SEO Tools for On-Page Optimization
SEO

21 Best FREE SEO Tools for On-Page Optimization

Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be
PPC

Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts
PPC

Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

Bringing Together Paid, Owned, and Earned Media
Analytics

Bringing Together Paid, Owned, and Earned Media

Google+ Local Bible for SMBs
Local

Google+ Local Bible for SMBs

How to Estimate the Break-Even Point of Paid Search
PPC

How to Estimate the Break-Even Point of Paid Search

10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013
SEO

10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013

Estimating the Impact of iOS 6 Organic Search Data Loss & Relabeling
Analytics

Estimating the Impact of iOS 6 Organic Search Data Loss & Relabeling