Content 2018: How Top Businesses Approach Content Creation

As a business, you need content. It’s your lifeline to your target audience. It’s also one of the most effective tools to attract, engage, and retain your prospects and customers.

Just 39% of companies have enough content professionals in-house to handle all of their content creation needs. The rest outsource large portions of the work.

Content professionals are going to be hard pressed to create not only enough content, but also content that’s able to cut through and hold their audience’s attention.

Download this report and discover:

  • Global businesses’ top priorities for content creation in 2018
  • How to meet your goals with content creation
  • Tactics and tools that make a difference

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