The CMOs Guide to Creating Global Digital Experiences for Local Audiences

The global ecommerce opportunity is huge and it only looks set to grow further over the next decade. In fact, Statista projects that $4.6 trillion will be spent online by 2020.

A rise in the demand for international products, teamed with the shift towards digital commerce and the growth of worldwide shipping, has removed the physical borders of global trade. As such, implementing a digital experience relevant to different audiences around the world, is a key goal for enterprises looking to improve the effectiveness of their digital channels and maximize the economic potential of trade in the markets in which they operate.

This guide is designed to help structure your approach, and to identify gaps and opportunities to bring you offering effectively to an international audience.

Download this guide for more insight on:

  • How localized your¬†marketing currently is
  • Aligning your organization against four foundational pillars (people, process, platform, performance)
  • Best organizational structures
  • Assembling the right digital skills

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