The Era of Ecommerce: Capitalizing on the New Customer Journey

Ecommerce marketers at US brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research published today.

In last year’s Age of Amazon report published in September 2017, we told the story of the ecommerce giant and what its ascent means for marketers.

Since then, Amazon’s growth has only accelerated, most notably as its market cap passed the $1 trillion mark.

Based on a survey of more than 750 North American-based consumers and 600 B2C marketers, this report uncovers:

  • How product discovery is split evenly across retailers and search engines and how to optimize for this
  • What brands need to do to improve ecommerce performance
  • 8 ways to optimize for the digital shelf

Fill in the form below to download your complimentary copy of the report. 

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