The Rise of Google Shopping

As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping ads are one of the most effective ways to win valuable consumer clicks.

It has never been more important to scale and optimize existing Google Shopping campaigns, as the industry streamlines the iterative testing of new keywords, ads, and bidding strategies.

Download this report and learn:

  • The future of Google Shopping and how to optimize on this opportunity
  • Leverage machine learning for search term categorization. Build a comprehensive understanding of consumer search behavior
  • How many clicks are won by Product Listing Ads (PLAs), as opposed to text ads

Fill in the form below to download your complimentary copy of the report. 

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