Amazon's Bezos: Search Is Not A Zero-Sum Game
In the USA Today article: Amazon CEO takes long view, Amazon’s founder Jeff Bezos is interviewed on the occasion of the company’s 10th anniversary. Although most of the interview focuses on e-commerce, Bezo’s does mention A9 (Amazon’s search service) and responds to a question about competition in the search business. He believes (and I agree) that there is room for many players.
From the interview:
Q: But how do you compete against Google and Yahoo in search, much less Microsoft and its next operating system, Windows Longhorn, which will be all about search?
A: Our premise is there are going to be a lot of winners. It’s not winner take all. Other people do not have to lose for us to win. And A9.com is trying to build a very innovative kind of websearch.
Others, including Google CEO Eric Schmidt, also believe that there is room for many players in the search business. Schmidt made this point in a 60 Minutes interview earlier this year.
Schmidt said:
“It?s perfectly possible that the current competitors can all compete and coexist actually quite well, at least for a few years. So I disagree with the people who say that this is a zero-sum game.”
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now