Winners and Losers in Super Bowl Search Marketing
I find it hard to believe, but most of the advertisers who paid millions to have their ads shown during the Super Bowl completely neglected search marketing, squandering amazingly lucrative opportunities as search traffic related to their products, brands and services spiked during and after the game. For a fraction of what the TV ads cost to make and air, these companies could have captured some very valuable traffic. For some stats and a look at the winners and losers in this search marketing Bowl, check out today’s SearchDay article, A Super Bowl Search Marketing Scorecard.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now