Below, a recap of stories posted today to the Search
Engine Watch Blog, along with other items we’ve spotted but not blogged
separately:
From The SEW Blog…
Google
Loses Appeal On Posting Belgian Ruling
Google loses appeal on posting court ruling from Reuters covers Google losing
an appeal that it should not be required to post the ruling of a Belgian court
over a copyright infringement lawsuit on its Belgian web search and news
sites. It now will be fined 500,000 euros per day for each day it fails to
comply. Google has a further appeal on the entire case, including posting the
ruling, that will be heard in November. My past article Google’s Belgium
Fight: Show Me The Money, Not The Opt-Out, Say Publishers has more about that
and the entire case….
Google &
Saturn Team Up On Video Ads, Google Earth Promotion
Marketing on Google: It’s Not Just Text Anymore from the New York Times covers
how Google is partnering with a traditional ad company to do an integrated
campaign for General Motors, one that begins today to promote the Saturn brand
in Google Earth, video ads through Google AdSense For Content and other
unnamed Google products (fair to say, those old school text ads will be part
of it)….
BusinessWeek’s Good Look At Click Fraud
Via Micropersuasion, Click Fraud is a BusinessWeek cover story on, well, click
fraud. What’s new from stories we’ve already read and read and read about
click fraud before? Lots, ranging from a new advertiser pressure group, to an
industry estimate that click fraud is 10 to 15 percent, along with a couple
outing themselves as fraudsters. It’s well worth a read. Here are some
highlights: BusinessWeek talks about its investigation coming up with “paid to
read” rings, spread out in a way to presumably avoid detection. We get a named
Minnesota couple talking about how they “dabbled” in click…
Google
On How To Let Googlebot In, Keep Bad Bots Out
One of the things that came out of our Bot Obedience Course at SES San Jose
last month was a wish that search engines somehow made it possible for site
owners to know they were sending “trusted” or “certified” spiders. Now
Google’s suggested one way this can be done….
Webmasters Complaining About Google? Get A Job Helping Them Know!
A new job opening from Google, Webmaster Trends Analyst. It’s all about
helping Google monitor what webmasters are upset or concerned about at forums,
conferences and other venues. From the job description: Responsibilities:
Monitor webmaster issues (in various online forums, conferences, internal
questions, etc.). Analyze data for trends. Formulate recommendations. Route
issues using appropriate escalation paths. Investigate specific issues, as
needed. Sounds like a perfect job for Barry Schwartz! Of course, if I lose yet
another news editor to a search engine, oh vey!…
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your own behavior, consider how you complete transactions and how this has changed over the last 5
years.
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