Google's "False & Deceptive" Search Ads
Ben Edelman’s False and Deceptive Pay-Per-Click Ads analysis looks at specific ads on Google.com that seem to violate Google’s editorial guidelines and perhaps US laws over “free” services being offered.
Edelman reviews ads that use the words “free” or make other claims that are said to be false.
He looks at “charging for software that’s actually free” here, then he looks at “the “completely free” ringtones that aren’t” here, and then reviews some “ads impersonating famous and well-known sites” here.
Finally, Edelman reviews the law, ethics, and incentives Google is faced with specific to these ads. He views Google and the search companies as the ones that really profit from such ads and suggests that Google “expand the policy to prevent these scams.”
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now