Highlights from the SEW Blog: Oct. 23, 2006

Featured posts from the Search Engine Watch blog, as well as our customary headlines from around the web. If you’re not familiar with our blog, click on any of the links below, or visit the blog’s home page at http://blog.searchenginewatch.com/.

From The SEW Blog…

  • Publishers & Authors Consolidate Lawsuits Against Google
    MarketWatch reports that a judge has consolidated two different cases against Google to make the process quicker and more “streamlined.” Book publishers and book authors have joined together to battle Google on the legal from for copyright infringement allegations over Google’s Book Search Project….
  • Searching Via Internet Explorer 7 & The Battle To Be The Default Search Engine
    Now that Internet Explorer 7 has been released in final format, I wanted to look at how search is being handled within the browser. There’s been lots of discussion and worries about this in the past. Speculation time is over; reality is here. In this article, how the IE7 search box works, how you can change it and how Google and Yahoo’s toolbars behave within it to try and maintain their default status, once gained. The biggest difference with Internet Explorer 7 is the one that’s been most discussed, a visible search box built into the “chrome.” In the picture…
  • Click Fraud Dropping Amongst Google & Yahoo
    News.com reports on a new Click Fraud Index study that shows the click fraud rate dropping from 12.8 percent to 11.9 percent in the 3rd quarter amongst top-tier PPC engines. Second-tier engines have realized an increase in click fraud with 23.2 percent from 20.3 percent. Overall, click fraud is down at 13.8 percent from 14.1 percent, quarter to quarter….
  • Verizon Announces SuperPages Spin Off, To Be Called “Idearc”
    Ending several months of speculation Verizon announced yesterday that its SuperPages unit would be spun off as a separate company, to be called, somewhat awkwardly, “Idearc Inc.” According to a BusinessWeek article the name is a combination of “idea” and “arc,” words that Verizon told the magazine “symbolize how the directory business connects buyers and sellers.”…
  • Google AdWords Releases Website Optimizer for Advertisers
    Google AdWords has released a new tool for advertisers to enable them to easily test conversions on varying landing pages, headlines and ad copies. The tool then shows advertisers the testing results, including graphs, allowing them to chose the best converting ad options for their campaigns. Interested advertisers can sign up for the beta here, although only a small number of advertisers will be accepted. You can also learn more on the Inside AdWords blog….
  • Mid-October 2006 Search News Recap Posted
    If you’re a Search Engine Watch member, the latest edition of Search Engine Update newsletter has been posted. It recaps top stories in search from the first part of this month….
  • Google To Own 25% Of 2006 Online Ad Revenue
    An eMarketer.com report estimates that Google will account for twenty-five percent of all online ad revenue. Google’s share continues to increase (65% increase YoY) while Yahoo’s growth continues to decrease, eMarketer says. Google first surpassed Yahoo in ad revenue back in 2005, but barely. Google in 2006 is expected to earn over $4 billion in ad revenue but Yahoo has just $2.9 billion according to eMarketer.com….
  • Why Don’t External Site Popularity Estimates Add Up?
    A twofer today on whether you can trust the web metrics that are reported out there, one an article from BusinessWeek while the other is a big study from SEOmoz based on data gathered from a variety of search blogs. More details below, with lots of comments from me along the way….
  • Another Odd Post To An Official Google Blog Raises Security Concerns
    Does another odd post to one of Google official blogs mean Google losing it in terms of security? It spurred Michael Arrington to fire up a list over at TechCrunch of other security issues, a couple I wouldn’t agree were breaches. But I can add to the list as well, and there’s no doubt these type of things hurt Google when during its expansion, it needs all the goodwill and trust it can get….
  • Google Webmaster Tools Gain Crawl Charts, Enhanced Crawl Rate & Image Labeler Support
    Learn more about Googlebot’s crawl of your site and more! at the Official Google Webmaster Central Blog covers new features Google has added, visual charts to show Googlebot’s crawling activity, expanded crawl rate support, inclusion in the image search labeling program and number of URLs submitted. I talked with the Google Webmaster Central team earlier this week, and here are a few more details on some of the features. To see Googlebot activity reports, go to Google Webmaster Tools, choose one of the sites you’ve verified, then pick the “Crawl rate” option on the Diagnostics tab. You’ll get a…
  • Yahoo Releases New “Panama” Search Advertising System Early
    Yahoo’s long-anticipated next-generation search advertising platform, Panama, has now gone live. I’ve been at Yahoo for the past two days testing it and understanding how it works from those who built the new system. My raw notes are here on Search Engine Roundtable. Below are highlights of the new system….
  • Windows Live Search Adds linkfromdomain Command
    Windows Live Search has added a new linkfromdomain command designed to show you all the sites that a particular domain links to. For example, want to see all the sites we link to off the Search Engine Watch Blog? Do this:…
  • How Can Search Engines Rank Results? Let Bill Count The Ways
    20 Ways Search Engines May Rerank Search Results from Bill Slawski at SEO By The Sea looks at the many ways search engines can or could rank search results after an initial ranking has been determined. Duplicates might be dropped; personal data could influence results; country-specific targeting might happen among other things. Like that? Then you probably want to check out Search Engine Ranking Factors from SEOmoz. Written last year, it covers over 100 factors that search engines might consider to do initial ranking. The main takeaway from me is that all these factors — pre- and post-ranking –simply…
  • Forget Elvis, Google Is Everywhere, Says The New York Times
    Planet Google Wants You from the New York Times looks at Google being everywhere, as “ubiquitous as brushing your teeth.” Actually, the Times didn’t say that — it’s what slipped out in notes earlier this year on how Google was pitching itself to investment analysts. In this article, tons of Google love of the type we used to hear back in 2002 and 2003 on Google providing solutions that seemingly nobody else can (often not true, just people who don’t know better). Plus, a look at how some Google “disciples” are in denial that Google is a big megacorp…

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