AnalyticsUsing Web Analytics to Drive SEO Decisions

Using Web Analytics to Drive SEO Decisions

When creating a search marketing program for Weather.com, the marketing team at The Weather Channel Interactive depended heavily on Web analytics to inform both its organic and paid search decisions. Now, data from Coremetrics Web analytics informs virtually all of the site’s search marketing efforts. Read more in today’s SearchDay.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

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Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

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The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

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