11 Guidelines for Getting Authoritative Links
This post will offer 11 guidelines for getting authoritative links. Authoritative links bring value to your web promotion strategy that far exceeds their value on the surface. There is plenty of evidence that search engines will place more value on out bound links from sites that they consider authoritative.
However, these links are much harder to get. I am talking about getting links from very high value sites, such as government sites, education sites, news sites, and other comparable sites. Note that authority does not come solely from having .gov or .edu in your domain, it comes with the nature of the sites linking to the site.
However, .gov and .edu sites tend to have more authoritative content, so more sites are likely to link to them, and this does eventually establish them as more authoritative. But, sites can be authoritative without having a .gov or .edu domain.
One great objective for many webmasters, is to make their sites authoritative. You can’t do that without getting other authoritative sites to link to you. Of course, you can’t get authoritative sites to link to you unless you have great content.
But this post is not about content, it’s about getting authoritative links to your site. Here are the 11 guidelines:
This set of guidelines is not meant to be comprehensive, but is intended to help you think about the investment you make when you pursue an authoritative link. The more you view it like a business development process, the better off you are. Sometimes the process can go quite quickly, and that’s great. And, sometimes it will be far more effort. But if you are in it for the long haul, the payoff you get in return for your effort is large.