Get Your Sponsors First?
“If you want to put a film festival a long way from the highway, good luck. But if you have an exit and a lot of signage around it, you’re going to do better,” says Eric Bader, in a recent Ad Age article (subscription required).
Eric’s part of a new wave of media buyers who represent the major brands, and his film festival describes Microsoft. As SVP of MediaVest, he committed Kraft marketing dollars to sponsor a new video food show appearing on MSN.com. Both Kraft and Microsoft collaborated, and their “Chef to the Rescue” show will be aimed at busy mothers.
Microsoft welcomes Kraft and other sponsors just like the old-time TV shows used to do. This seems like online sponsorship with added punch. Here Kraft gains heavier exposure, for a video program that Microsoft wants to promote anyway. We’d like to know how Kraft will ultimately value the sponsorship, weighing audience size versus frequency.
Meanwhile, Microsoft continues to search for ways to improve visitor stickiness and currently plans ten pilots with an external production company. These pilots will proceed with or without major sponsors. MSN certainly reverses course from its portal competitors, who are quickly abandoning original production.
Learn how to bring the SEO and engineering teams together to achieve success. When SEOs and developers don’t communicate, businesses… Download Now
Redesigning a website or migrating it takes a lot of planning. If you do not take proper SEO precautions it can result to be highly unsatisfactory, but when done right, the process should be mostly painless. Download Now
SEO has seen an evolution over the period of time, but one thing remains constant; SEO still holds utmost importance to digital marketing success. Download Now
This whitepaper published by BrandVerity explores seven ways to use these two powerful channels together to drive more successful business results, increase brand visibility, and control your brand story. Download Now
Paid search is considered a lower-funnel tactic but today’s digital landscape changes that. R2i’s Senior Search Engine Marketing Manager shares tips to plug it in throughout customer relationships.
Award-winning digital agency, MintTwist’s SEO Manager shares a bunch of tips to survive and thrive in light of the new Google update. Bon apetit.
75% of people do not return to abandoned carts. Fortunately, there are techniques to reduce cart abandonment and increase ecommerce conversion rates.
Greater uncertainties and tighter marketing budgets mean marketers should invest in paid search to stay connected to customers during the crisis.