Who's Afraid of the Big, Bad Google?
Who’s afraid of Google? Not Topix.net’s Rich Skrenta, that’s for sure. In his Skrentablog yesterday, he outlines 12 tips for up-and-coming search engines who want to take on Google, with a promise for more to come in “How to beat Google, part 1.”
Rather than cower under Google’s dominance of search and advertising, startups should feel confident that they can stand up and fight, he says. “Grow a spine people! You have a giant growing market with just one dominant competitor, not even any real #2 … Get a stick and try to knock G’s crown off.”
Skrenta, co-founder & CEO of news aggregator Topix.net, gives some sage advice to those trying to do so. Among the advice:
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