Solving the Link Building Puzzle: Do or Die.
Link building: the killer skill needed to escape from Page 4 to Page 1 in organic rankings. It's a puzzle we're all trying to solve. Here's how to start putting the pieces together...
Link building: the killer skill needed to escape from Page 4 to Page 1 in organic rankings. It's a puzzle we're all trying to solve. Here's how to start putting the pieces together...
Welcome to Link Building 101: “SAW IV”-style. Trapped in Room #4: a “Page 4” natural search result — you desperately need to find a way out. You have no choice. To survive in business, you must play the game. Put the pieces of the puzzle together, and you can escape to Room #1: the “Page 1” listing that helps you grow your business.
Part 1 — The Pieces
First, though, you need to learn where all the pieces of the link-building puzzle fit. Then comes the scary part: learning {how} to actually fit the pieces of the puzzle together. If you don’t, your link building strategy won’t work. In this game, your business life depends on it.
What is a Link?
“Links” are connections from other Web sites pointing to your site with a hypertext link. Generally, when people discuss linking, they mean establishing inbound — and only inbound — connections from Web sites. Links that are evenly exchanged between sites, or reciprocal links, hold little value. Outbound links — going from your site to other sites — offer few benefits from a search marketing perspective.
Why Do You Need Them?
All search engines value links as a measure of how influential and important a Web site is online. According to search engines, sites with many important, related sites linking to them must be worthwhile, therefore deserving a better ranking in the search listings.
What is Page Rank?
Google has a tool in the Google Toolbar called PageRank, and this tool will show you how valuable Google believes your site to be from a linking and community perspective. Sites are ranked on a scale of 1-10 in bell-shaped curve fashion. The number is best analyzed in relation to other sites in your industry because a 4 in some industries would be a top rank, but in another industry, it might take a 6 to indicate excellence in link building.
How Do You See Links?
Numerous tools available online can help you see who’s linking to your Web site.
How Do You Get More?
You can increase the number of inbound links to your Web site in several ways. Some work well. Some barely work anymore. Understanding these linking tactics will give you a complete picture of how to get to Page 1 in search rankings. In short, it’s essential.
Stay tuned for Part 2 — How to put the puzzle pieces together to escape and survive!