InfoSpace Seeks Search Engine Market Share
Now that InfoSpace has cleared away other business lines and staff, they just re-committed to online search. The company aims to grow through white-label distribution, which includes over 100 partners so far. In addition, they seek growth through through consumer traffic — and that strikes me as quixotic at best.
Remember Dogpile? Last summer, this InfoSpace search destination garnered about 0.3% share or under 26 million searches (per Nielsen, July 2007). The company also reported 6.7 million unique monthly visitors worldwide (per comScore, December 2006).
InfoSpace embraces the current search ecosystem, from both organic and paid perspectives. Dogpile has garnered J.D. Power’s top satisfaction award for two years running. It’s a nice interface that fetches results from Google, Yahoo, MSN Live and Ask engines simultaneously. Beyond the organic search results, InfoSpace has ensured both Google and Yahoo ad sources through 2011.
Yesterday’s strategy release mentions “significant product enhancements” and we’ll have to wait to hear more. In the meantime, the company touts the benefits of metasearch and non-duplicated results. In their April 2007 study of 19,000 random queries, over 75% of what each engine returned on page-one results was unique. In addition, the first three results returned for these queries didn’t overlap at all. Thus unifying and organizing different results seems to be the core value proposition.
So what will drive consumer demand? Well, InfoSpace appointed a new CMO yesterday to figure this out. Bruce Allenbaugh has held top-spots at bigger companies like Safeco and Nextlink. His experience leading marketing at Avenue A, as it went public, seems most relevant because he’s been involved in the Search and Search marketing business before. And since he is from the industry, we’d like to know what attracts Bruce to this role.
InfoSpace has such a storied history! Let’s see how they do in differentiating their offerings, and balancing between business partnerships and consumer opportunities.
Redesigning a website or migrating it takes a lot of planning. If you do not take proper SEO precautions it can result to be highly unsatisfactory, but when done right, the process should be mostly painless. Download Now
SEO has seen an evolution over the period of time, but one thing remains constant; SEO still holds utmost importance to digital marketing success. Download Now
This whitepaper published by BrandVerity explores seven ways to use these two powerful channels together to drive more successful business results, increase brand visibility, and control your brand story. Download Now
In this whitepaper published by ClickCease, you will learn the various types of click fraud and how you can block these types of click frauds. Download Now
Research says, 92% of your website visitors don’t have any intentions to buy. Discover the eight differentiator factors that will drive website conversion.
How is the paid search sector weathering the coronavirus storm? Luke Richards spoke to Adthena’s VP of marketing about questions C-level executives are asking and their plans.
Channel Factory Consumer Survey reveals contextual opportunities for brands. People are relying on YouTube for positive videos on DIY, cooking, and more.
An exceptional local SEO campaign starts with a comprehensive website audit. With the right guidance, you can perform a website audit in less than one hour.