SearchDay | 10 Ways Twitter Can Make Money
Today's search engine marketing news and opinion: 10 Ways Twitter Can Make Money; Web Analytics 101, Part 2; Google Wants Feedback on Ad Planner; and more.
Today’s Top Story:
 ErikQualman |
10 Ways Twitter Can Make Money SEW EXPERTS: BRAND EQUITYWith traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. By working new features into the service, the company could enhance users’ Twitter experience, and monetize their service at the same time. » Full story » Print version |
Search Engine Watch Experts Columns
 RonJones |
Web Analytics 101, Part 2 SEW EXPERTS: SEM 101 When using Web analytics, it’s easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site’s ROI. It doesn’t do any good to use Web analytics to produce cool charts and reports, but then fail to act. » Full story » Print version |
 ChrisBoggs |
A Linking Strategy Is About More Than Just Quality Content SEW EXPERTS: SEM CROSSFIRE Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn’t rest on the shoulders of good content alone. You need to spend the time to develop a sound linking strategy, or no one will ever find your quality content. » Full story » Print version ResourcesAnalytics The 2023 B2B Superpowers IndexAnalytics Data Analytics in MarketingDigital Marketing The Third-Party Data Deprecation PlaybookDigital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study |
 David Szetela |
Google Conversion Optimizer: The Best-Kept Secret in PPC? SEW EXPERTS: PROFITABLE PPC Google quietly added Conversion Optimizer to every advertiser’s AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. That’s right: automated bid management, available for free and using Google’s proprietary data. » Full story » Print version |
News from the Search Engine Watch Blog
| Google Wants Feedback on Ad Planner Posted by Nathania Johnson Jan 26, 2009 Google is asking for feedback on Ad Planner. The media planning tool was launched last June as a limited release and then made available to everyone last November. Need incentive to complete the survey? Google is giving away 50 $50 gift certificates to the Google Store. (Seriously? How about some AdWords … » Continue reading |
| Yahoo! Search Marketing Updates Help Center Posted by Nathania Johnson Jan 26, 2009 Yahoo! Search Marketing has updated its help center. Specifically, it has made the following changes: Better organization and easier navigationStronger search functionalityLinks to related information availableSingle Page FAQ On the front page of the Help Center, you’ll find four main sections: Advertise Online with Yahoo! – This section outlines the account sign-up process … » Continue reading |
| UK PR Firms Should Learn SEO at SES London 2009 Posted by Greg Jarboe Jan 26, 2009 Back in December, I posted two items to the Search Engine Watch Blog that encouraged UK PR firms to learn SEO at SES London 2009. With the Search Engine Strategies conference just three weeks away, I figure that now is a good time to remind my UK public relations … » Continue reading |
| Taking It Back: YouTube Allows You to Delete Your Own Comments Posted by Nathania Johnson Jan 26, 2009 Ever written something on the internet you wish you could take back? Well, now on YouTube, you can take it back. YouTube is allowing users to delete their own comments. Of course, it’s always prudent to take a moment (or 100) and be sure you really want to make that comment … » Continue reading |
| Global Internet Audiences Exceeds 1 Billion in December 2008 Posted by Nathania Johnson Jan 26, 2009 Last month, the global internet audience surpassed 1 billion, according to comScore. Asia-Pacific leads the pack at 41 percent share with Europe coming in at second at 28%. Broken down by country, China is in the lead, with USA in second: And here are the top sites: â””Surpassing one billion global users is … » Continue reading |
Search Engine Watch Forum Discussions
| San Diego OMS – Feb 2009 Jan 22, 2009 Just wanted to put the word out and see if any SEW memebers are going to the Online Marketing Summit in San Diego this Feb 4-7 http://www.onlinemarketingsummit.com/default.php I won’t be attending the actual conference as I don’t like to part with $1,600 to see 3 days of slide shows and San Diegans … » Join the discussion |
| Duplicate pages Jan 21, 2009 How detrimental are duplicate to SEO? One of my clients have several URLs for one page. For example www.xxx.com/ www.xxx.com/yyy-ttt-eee-eee.html www.xxx.com/index.php?language=1 They all go to the same home page. What are the implications? » Join the discussion |
| Google and ASK.com traffic Jan 22, 2009 Interesting development Company sources confirm that direct navigation company Sendori.com has been acquired by Ask.com sponsored listings. Specific details of the transaction were not provided. Sendori.com provides a unique service in the domain space. Rather than parking domain names on a page with search listings the companyâ””s service partners domains with … » Join the discussion |