IndustrySearchDay | 10 Ways Twitter Can Make Money

SearchDay | 10 Ways Twitter Can Make Money

Today's search engine marketing news and opinion: 10 Ways Twitter Can Make Money; Web Analytics 101, Part 2; Google Wants Feedback on Ad Planner; and more.

Today’s Top Story:

SEW Expert - Erik Qualman Erik

10 Ways Twitter Can Make Money
With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. By working new features into the service, the company could enhance users’ Twitter experience, and monetize their service at the same time.
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron

Web Analytics 101, Part 2
When using Web analytics, it’s easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site’s ROI. It doesn’t do any good to use Web analytics to produce cool charts and reports, but then fail to act.
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SEW Expert - Chris Boggs Chris

A Linking Strategy Is About More Than Just Quality Content
Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn’t rest on the shoulders of good content alone. You need to spend the time to develop a sound linking strategy, or no one will ever find your quality content.
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SEW Expert - David Szetela David

Google Conversion Optimizer: The Best-Kept Secret in PPC?
Google quietly added Conversion Optimizer to every advertiser’s AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. That’s right: automated bid management, available for free and using Google’s proprietary data.
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News from the Search Engine Watch Blog

Google Wants Feedback on Ad Planner
Posted by Nathania Johnson Jan 26, 2009

Google is asking for feedback on Ad Planner. The media planning tool was launched last June as a limited release and then made available to everyone last November. Need incentive to complete the survey? Google is giving away 50 $50 gift certificates to the Google Store. (Seriously? How about some AdWords …
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Yahoo! Search Marketing Updates Help Center
Posted by Nathania Johnson Jan 26, 2009

Yahoo! Search Marketing has updated its help center. Specifically, it has made the following changes: Better organization and easier navigationStronger search functionalityLinks to related information availableSingle Page FAQ On the front page of the Help Center, you’ll find four main sections: Advertise Online with Yahoo! – This section outlines the account sign-up process …
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UK PR Firms Should Learn SEO at SES London 2009
Posted by Greg Jarboe Jan 26, 2009

Back in December, I posted two items to the Search Engine Watch Blog that encouraged UK PR firms to learn SEO at SES London 2009. With the Search Engine Strategies conference just three weeks away, I figure that now is a good time to remind my UK public relations …
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Taking It Back: YouTube Allows You to Delete Your Own Comments
Posted by Nathania Johnson Jan 26, 2009

Ever written something on the internet you wish you could take back? Well, now on YouTube, you can take it back. YouTube is allowing users to delete their own comments. Of course, it’s always prudent to take a moment (or 100) and be sure you really want to make that comment …
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Global Internet Audiences Exceeds 1 Billion in December 2008
Posted by Nathania Johnson Jan 26, 2009

Last month, the global internet audience surpassed 1 billion, according to comScore. Asia-Pacific leads the pack at 41 percent share with Europe coming in at second at 28%. Broken down by country, China is in the lead, with USA in second: And here are the top sites: â””Surpassing one billion global users is …
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Search Engine Watch Forum Discussions

San Diego OMS – Feb 2009 Jan 22, 2009
Just wanted to put the word out and see if any SEW memebers are going to the Online Marketing Summit in San Diego this Feb 4-7 I won’t be attending the actual conference as I don’t like to part with $1,600 to see 3 days of slide shows and San Diegans …
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Duplicate pages Jan 21, 2009
How detrimental are duplicate to SEO? One of my clients have several URLs for one page. For example They all go to the same home page. What are the implications?
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Google and traffic Jan 22, 2009
Interesting development Company sources confirm that direct navigation company has been acquired by sponsored listings. Specific details of the transaction were not provided. provides a unique service in the domain space. Rather than parking domain names on a page with search listings the companyâ””s service partners domains with …
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