SearchDay | International SEO Challenges and Tips
Today's search engine marketing news and opinion: International SEO Challenges and Tips; Spending in a Tough Market; Yahoo Adds Behavioral Targeting Features for Search and Display Ads; and more.
Today's search engine marketing news and opinion: International SEO Challenges and Tips; Spending in a Tough Market; Yahoo Adds Behavioral Targeting Features for Search and Display Ads; and more.
Today’s Top Story:
Mark Jackson |
International SEO Challenges and Tips SEW EXPERTS: AU NATURAL Search engine optimization for multi-national companies’ Web sites comes with its own set of challenges and pitfalls. Here are a few challenges that companies with an international Web presence face, and some advice for how to create an optimal Web presence that can do well in international search engines. » Full story » Print version |
Search Engine Watch Experts Columns
Aaron Shear |
Spending in a Tough Market SEW EXPERTS: BIG BIZ Many large organizations are looking to engage an SEO agency as an alternative to hard-to-track media buys. The SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic. » Full story » Print version |
Erik Qualman |
Social Media Madness — The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball’s upcoming March Madness tournament, we’ve got the “Sweet 16” of social media. Check out this scoreboard of each company’s strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings. » Full story » Print version |
Ron Jones |
Social Media Marketing 101, Part 2 SEW EXPERTS: SEM 101 Social media marketing can be a great arrow in your quiver of marketing tools. To leverage it correctly, you must consider first what you want to accomplish. » Full story » Print version |
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Search Engine Watch Forum Discussions
Difficulty in SEO Feb 19, 2009 Hi All, I am facing some problem in optimizing my webiste. I am optimizing my website since last 11 Months. I have done on page optimization with Meta Tag, Header -Footer optimization, H1tag optimization Content Optimization and Image txt optimization, with on page i have done off page too like Web directory posting, … » Join the discussion |
UR linking Feb 18, 2009 I have a dentist who for regulatory reasons is not allowed to advertise (no dentist can advertise here). He is allowed to have an informative website. That site will drive business if I can get clients to it so I’m now trying to find ways to do that. I have found … » Join the discussion |
Adwords Drop. Is anyone else seeing this? Feb 14, 2009 Wow. Over the past few days I’ve seen a sudden drop in bid prices. Meaning, some high paying advertisers must have pulled out of the auction. It’s nice that I can now get great Ad ranking for less, but what’s the bigger picture? Has a downturn in Adwords advertising begun? » Join the discussion |