IndustryTop Search Providers for August 2009

Top Search Providers for August 2009

Microsoft's Bing experiences substantial growth, exceeds 10 percent search market share.

Microsoft’s Bing grew its number of queries from U.S. users by over 22 percent month-on-month during August, making it the fastest growing major search provider, according to data from Nielsen. The engine, which was re-launched in June, now accounts for 10.7 percent of all U.S. searches.

Market leader Google managed growth of 2.6 percent in comparison, behind an overall average of 2.9 percent for the sector, but continues its dominance with 65 percent of searches.

Yahoo, meanwhile, saw its volume of searches drop by 4.2 percent, but continues to hold second place in terms of overall share with 16 percent. Rounding out the top four, AOL experienced growth of 2.9 percent, accounting for 3.1 percent of total searches.

Top 10 Search Providers for August 2009, Ranked by Searches (U.S.)
Search Provider Searches (000) Month-on-Month Growth (%) Share of Searches (%)
Total 10,812,734 2.9 100
Google 6,986,580 2.6 64.6
Yahoo 1,726,060 -4.2 16
MSN/WindowsLive/Bing 1,156,415 22.1 10.7
AOL 333,231 1.8 3.1
Ask.com 186,270 2.9 1.7
My Web 128,432 0.5 1.2
Comcast 50,328 -21.6 0.5
Yellow Pages 37,923 2.7 0.4
NexTag 31,830 0.4 0.3
Local.com 16,314 2.9 0.2
Source: Nielsen MegaView Search

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