IndustryFor Media Sites, Facebook Referrals are More Likely to Return

For Media Sites, Facebook Referrals are More Likely to Return

Google News is worse than average for sticky traffic.

Screen shot 2010-03-19 at 11.48.21 AM.png

Hitwise has run the numbers on traffic that returns to media sites according to referral site. Facebook is far and away the top returning traffic referrer. Google News doesn’t come close.

Perhaps the newspaper industry’s frustration with Google News is misguided. Ok, we already know it is. Google is simply indexing sites (with the exception of licensed content deals) – and users click to go to the site. Google sends traffic. But the quality isn’t as high as other sites.

Also a factor is that so many Google News readers scan headlines, whereas shared news stories in Facebook are mixed in with status updates, etc. Perhaps your network is more likely to share news stories/sources you’re interested in.

Google seems to know that. They introduced customizable news sections recently. But the interface can still be choppy and the stories redundant or irrelevant.

By the way, Google.com wasn’t included because it performs worse than Google News!

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y